It wasn’t long before Ethan was persuaded to submit himself to a singing lesson with Brett. I knew instantly that this Singing Success was my new home and that we were a match made in Heaven.” Any time I’m having a rough day, I think back to that first hour of my first day when I watched somebody’s life change right before my eyes. He told Brett that he’s been singing for 30 years and that Brett had tapped into something he didn’t know he had in him. “I remember that in less than 30 minutes into the singing lesson, I saw his eyes water up. “There was this really great guy who was probably in his 40’s and had been a singer for most of his life,” Ethan said. He remembers how on his very first day Brett asked him to sit in on a few lessons and observe. In August of 2009, he found his way to Brett Manning and Singing Success. “To help people succeed in the music business, whether as a performer, a songwriter, a singer, or business-person.” “I love to align myself with talented artists who have the same passion as I do,” he said.
Throughout it all one clear truth stood out for Ethan. In addition, Ethan ventured out on his own to explore innovations in marketing as he created social networking initiatives, database development, online media concepts, and ad revenue for clients as diverse as the Ryman Auditorium, Opryland, The Convention and Visitors Bureau of Nashville and well-known troubadours like the Grammy-Winning Blind Boys of Alabama and Patty Loveless. This past year, the Next BIG Nashville Conference really took off with special speakers and panelists including Lady Gaga’s manager, Kings of Leon and a host of successful and creative music business minds. “So far, we’ve featured over a thousand bands and acts, and we’ll be going on our sixth year starting in the fall of 2011,” he said. With his friend, Jason Moon Wilkins, they created Next Big Nashville Music Festival and Conference, an annual multi-venue event that celebrates the rich textures, vibrant colors, and wide range of music that soars above and beyond the campsites of Nashville’s country and gospel traditions.
“We had 16 artists on the Movement Nashville roster and 12 of those signed major and indie record deals” he said, citing Paramore, as among the most successful. The concept of sharing fans rather than competing with other artists for fans proved to be VERY effective as a marketing strategy. Immediately, Movement Nashville began selling out shows one after the other. His natural instincts for social networking helped create a buzz of support within the music business community that appealed to the freshly eclectic, and alternative tastes of a growing number of hungry artists and consumers. I wanted to show people the other side of the music scene, like the emerging rock and pop scene in Nashville.” “That was back when people talked about what was referred to as the “Nashville Curse”, where no bands could break out of Nashville if they weren’t country or gospel. “It became sort of a sorority and fraternity for talented artists in Nashville that were not country or gospel,” he said. In 2006, he developed Movement Nashville, which is a support community for artists that popped the lid off of more traditional boxes and packaging associated with Music City artists rather than the traditional cliché of country and gospel music.
This is where Ethan learned the value of social networking, increasing brand value and constantly providing fans with content and information. He spent a few years at Universal developing digital marketing concepts and initiatives as new media manager at Universal Records South for artists Joe Nichols, Kathy Mattea, Marty Stuart, Cross Canadian Ragweed, Shooter Jennings and others. The native of Indianapolis cut his music industry incisors working in road management, marketing, and merchandising, as he toured with a diverse roster of entertainers that included country artists Josh Turner, Terri Clark and Jimmy Wayne, as well as Christian singer and artist Jaci Velasquez.
SINGING SUCCESS 360 BOX HOW TO
You learn how to protect your voice, relieve strain on your vocal cords, everything you need to make your voice stronger.” If you’ve been singing your entire life, we have advanced techniques and programs that you’ve likely never used before, like Mastering Mix and Jesse Nemitz’s Top 7 Secrets of the Super High Mix. “We have products for aspiring singers who want to learn to sing or just how to sing better. “I’ve worked with bands and artists for 11 years,” he said.
SINGING SUCCESS 360 BOX FULL
It’s the daily passionate pursuit of discovering and affirming a singer’s full potential for Singing Success that drives CEO, Ethan Opelt.
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